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《萬國圣誕》AIGC動畫——安戈力文化

影視廣告| 佳片精選 |MG圖形動畫

—Client / 出品方

萬國數(shù)據(jù)

—Project name & type/項目名稱&類型

《萬國圣誕》AIGC動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2025年12月24日

—Production cycle / 制作周期

49 days

1.BACKGROUNDPROJECT

The first snow has quietly arrived, and Christmas is here as promised. As a solid foundation of the digital world, GDS understands that true reliability not only stems from the precision of technology but also from the resonance of the human heart. Therefore, it has used AIGC technology to weave the warmth of the festival into every inch of the data center, telling a winter story about "protection" and "company" through light and shadow - technology can be efficient, but it can also be gentle. Finally, it softly says to all the partners who have been on the journey together: Merry Christmas!

初雪悄至，圣誕如約而來。作為數(shù)字世界的堅實基石，萬國數(shù)據(jù)深知，真正的可靠不僅源于技術(shù)的精準(zhǔn)，更生于人心的共鳴。于是，采用AIGC技術(shù)將節(jié)日的暖意織入數(shù)據(jù)中心的每一寸空間，用光影訴說一段關(guān)于“守護(hù)”與“陪伴”的冬日故事——科技可以高效，亦可溫柔。最后，向一路同行的伙伴們輕聲道一句：圣誕快樂！

2.STORYBOARD

The entire short film is shot from the perspective of a drone in one continuous take, starting in the clear winter sunlight. At the beginning, the GDS building is covered with a thin layer of snow, and the blue sky outlines its sharp contours. The camera then glides smoothly into the lobby, where colorful lights are twinkling, and the Santa Claus on the screen waves to greet. The receptionist smiles warmly. The camera then turns and glides through the corridor, where Christmas posters and gingerbread man decorations sway gently in the breeze, and green plants and small trees add a touch of warmth. It then moves to the office area, where mini Christmas stockings are hung on workstations, and the small trees on the desks emit a soft glow. Colleagues are as focused as ever. The camera then turns to the monitoring center, where engineers are sitting around a round table, and data streams are quietly flickering. It then moves to the server room shown on the screen, and continues to move forward. Suddenly, a door opens wide, and outside is an endless snowfield, with sunlight pouring in. Finally, the camera pulls back, and the Christmas tree in front of the main building shines brightly, with snowflakes gently falling, capturing this Christmas day when technology and companionship coexist.

整支短片以穿越機視角一氣呵成，在澄澈冬日的晴光中啟程。開篇GDS大樓覆著薄雪，藍(lán)天勾勒出利落輪廓，隨即鏡頭輕盈滑入大堂，彩燈閃爍，屏幕里的圣誕老人揮手致意，前臺員工笑意溫婉。鏡頭一轉(zhuǎn)穿過走廊，圣誕海報與姜餅人掛飾隨風(fēng)輕搖，綠植與小樹悄然添暖；來到辦公區(qū)，迷你圣誕襪垂掛工位，桌面小樹微光閃爍，同事專注如常；轉(zhuǎn)至監(jiān)控中心，工程師圍坐圓桌，數(shù)據(jù)流靜靜躍動，繼續(xù)深入至屏幕上所見的機房，一路前行，一扇門豁然開啟，門外雪原無垠，陽光傾瀉而入；最終鏡頭拉升，主樓前圣誕樹熠熠生輝，雪花輕落，定格這個科技與陪伴共存的圣誕白晝。

3.CHARACTER SETTING

This time, we let "space" take the lead - from the exterior of the building to the front desk, office area, then to the monitoring center and server room, and finally back to the panoramic view of the building. With a warm and complete loop, we tell the story of GDS's unwavering guardianship and companionship during the festival.

此次我們讓“空間”成為主角——從大樓外景到前臺、辦公區(qū)，再到監(jiān)控中心與機房，最終回歸樓宇全景，以一場溫暖閉環(huán)，訴說萬國數(shù)據(jù)在節(jié)日里不變的守護(hù)與陪伴。

The visuals adopt a fresh and cartoonish style, emphasizing the highlights under the sunlight and the reflections on the snow, softening the metallic texture, and infusing the industrial scenes with a festive breath. All the images are generated by AIGC, maintaining the brand's rigor while adding a touch of fairy-tale lightness.

視覺采用清新卡通風(fēng)格，強化日光下的高光與雪地反光，柔化金屬質(zhì)感，使工業(yè)場景透出節(jié)日的呼吸感。所有畫面由AIGC生成，既保留GDS品牌嚴(yán)謹(jǐn)性，又注入童話般的輕盈。

4.CAMERA VOICE DESIGN

The opening shot uses a wide-angle low-angle view to showcase the expansive relationship between the GDS building and the clear winter sky, with natural light dominatinghout. Window shadows and snow reflections are cleverly utilized to create depth in the imagery. Smooth tracking shots combined with dissolve transitions achieve a seamless journey from the exterior to the lobby, oe areas, and finally to the core of the data center.

開篇以廣角仰拍展現(xiàn)GDS大樓與澄澈冬日天空的開闊關(guān)系，全程以自然光為主導(dǎo)，巧妙運用窗影與雪地反光營造畫面層次。通過平滑橫移結(jié)合溶解轉(zhuǎn)場，實現(xiàn)從外景到大堂、辦公區(qū)再到數(shù)據(jù)中心核心的流暢穿越。

The line drawing shows the effect separately

線稿圖單獨展示效果

Compositionally, a symmetrical layout emphasizes the sense of order in the technological space, while warm-toned holiday decorations accentu environment to create a gentle visual focal point; the final shot slowly pulls back, concluding the film amidst sunlight and gently falling snowflakes, evoking a sense of tranquility and hope.

構(gòu)圖上采用對稱布局強調(diào)科技空間的秩序感，同時以暖色節(jié)日裝飾點綴冷調(diào)環(huán)境，形成溫柔視覺焦點；結(jié)尾鏡頭緩緩拉升，在日光與輕盈飄落的雪花中收束全片，寧靜而充滿希望。

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分鏡

XINYAN WANG

—SCENE TEACHER /場景師

XINYAN WANG

ZIYANG SHEN

—DIRECTOR /導(dǎo)演

MENGLAN FENG

—PRODUCTION /制片

MENGLAN FENG

—ANIMATOR /動畫師

ZIYANG SHEN

XINYAN WNG

—EDITING /剪輯

YUEXI ZHAN

—SYNTHESIS /合成

YUEXI ZHAN

—SOUND&MIX /音效/混錄/錄音

YUEXI ZHAN

—MUSIC /選曲

XUAN ZHENG

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項目準(zhǔn)時交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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